The Psychology of Pleasure

Pleasure, for man, is not a luxury, but a profound psychological need.

Pleasure (in the widest sense of the term) is a metaphysical concomitant of life, the reward and consequence of successful action—just as pain is the insignia of failure, destruction, death.
Through the state of enjoyment, man experiences the value of life, the sense that life is worth living, worth struggling to maintain. In order to live, man must act to achieve values. Pleasure or enjoyment is at once an emotional payment for successful action and an incentive to continue acting.

Further, because of the metaphysical meaning of pleasure to man, the state of enjoyment gives him a direct experience of his own efficacy, of his competence to deal with the facts of reality, to achieve his values, to live. Implicitly contained in the experience of pleasure is the feeling: “I am in control of my existence”—just as implicitly contained in the experience of pain is the feeling: “I am helpless.” As pleasure emotionally entails a sense of efficacy, so pain emotionally entails a sense of impotence.

Thus, in letting man experience, in his own person, the sense that life is a value and that he is a value, pleasure serves as the emotional fuel of man’s existence. Just as the pleasure-pain mechanism of man’s body works as a barometer of health or injury, so the pleasure-pain mechanism of his consciousness works on the same principle, acting as a barometer of what is for him or against him, what is beneficial to his life or inimical. But man is a being of volitional consciousness, he has no innate ideas, no automatic or infallible knowledge of what his survival depends on. He must choose the values that are to guide his actions and set his goals. His emotional mechanism will work according to the kind of values he chooses. It is his values that determine what a man feels to be for him or against him; it is his values that determine what a man seeks for pleasure.

If a man makes an error in his choice of values, his emotional mechanism will not correct him: it has no will of its own. If a man’s values are such that he desires things which, in fact and in reality, lead to his destruction, his emotional mechanism will not save him, but will, instead, urge him on toward destruction: he will have set it in reverse, against himself and against the facts of reality, against his own life. Man’s emotional mechanism is like an electronic computer: man hasthe power to program it, but no power to change its nature—so that if he sets the wrong programming, he will not be able to escape the fact that the most self-destructive desires will have, for him, the emotional intensity and urgency of lifesaving actions. He has, of course, the power to change the programming—but only by changing his values.

A man’s basic values reflect his conscious or subconscious view of himself and of existence. They are the expression of (a) the degree and nature of his self-esteem or lack of it, and (b) the extent to which he regards the universe as open to his understanding and action or closed—i.e., the extent to which he holds a benevolent or malevolent view of existence.

Thus, the things which a man seeks for pleasure or enjoyment are profoundly revealing psychologically; they are the index of his character and soul. (By “soul,” I mean: a man’s consciousness and his basic motivating values.) There are, broadly, five (interconnected) areas that allow man to experience the enjoyment of life: productive work, human relationships, recreation, art, sex.

The Psychology of Pleasure
by Nathaniel Branden

in Ayn Rand – THE VIRTUE OF SELFISHNESS